The Museum approached us to re-energise their events guide. The existing layout was overcomplicated and often inconsistent from one issue to the next.
We refined the guide to work more simply, be more informative and in touch with the user.
What | Where | When
Each venue had its key colour; the new design added more function to these and, along with the simplified layout structure, made the three key markers, what, where, and when, more pronounced when using the guide.
Contrast and Compliment
More colour highlights the fun of a kids' club, the mood of a movement and the age of an artefact new to the Museum.