Bold, fun, authentic. That's GlouGlou
GlouGlou is an independent Shrewsbury wine bar with strong environmental and ethical policies. A place where people can go to try new wines, enjoy their old Iron & Rose favourites and explore Shropshire’s fantastic food producers.
We helped launch GlouGlou as a Shrewsbury one-off, combining their aims and finding their underlying sense of humour and creativity to build a new brand.
Branding story:
Location | Tradition | Craft | Authenticity
All crucial in what they sell; if GlouGlou doesn't make it, the chances are that it comes from just up the road or a vineyard so authentic it's like stepping back in time. GlouGlou works with traditional producers who farm and make food the same way as the growers who make the wines.
Our approach to their branding follows these principles, and we added some of our own: to be bold, fun and authentic; this is how we see it. This is GlouGlou at its best.
The logo is hand drawn and designed with the fun in mind. Craft comes in spades; outside, the frontage displays traditional signwriting by Josh Monk, and the furniture inside is handmade by Ian Wood. The walls are filled with Matt Sewell murals, and the staff t's are screen printed locally by Hopefully Made.
All these crafts require patience, experience and skill, the same as all of the GlouGlou suppliers.
Castle Quarter, Shrewsbury
52.7110815° -2.7507865
Grid references in their online Manifesto take the curious to where in the world GlouGlou source their stock. It conveys how far off the beaten track GlouGlou is prepared to go for the best quality.
Photos by Levi Thomas capture the atmosphere as a venue, how intimate and lively. How bold, fun and authentic.
Compliment or Clash
Colours have been chosen to fit the two principles; earthy, rural tones sit alongside fresh and vibrant colours. Combinations can be calm or combative to fit the message.
Orange
#FF9900
PMS158
55m 100y
Brown
#993300
PMS7526
30c 80m 100y 30k
Green
#506256
PMS7724
80c 10m 70y
Mint
#84C9B9
PMS2248
50c 35y
Pastel Pink
#F8C7DE
PMS706
30m
Egg Plant
#4C2F48
PMS518
70c 80m 40y 45k
Bright Pink
#DA0279
PMS226
10c 100m 20y
Blue
#067CD1
PMS285
80c 45m
