This project has cycling at its centre and the changes that cycling can bring. It’s not about fitness, fashion or fads but people, their lifestyles, and the causes they believe in. To get the full effect of the difference cycling can really make, you need to feel it; you need to connect; you need stories.
This project is an exhibition concept of four haptic rooms, each with its own story of cycling at its centre. Visitors to each room experience the sights, sounds, and smells to heighten their senses of touch and motion and experience the sensations felt by the people there.
I’ve found many stories where the bicycle is introduced to change something, reduce traffic, increase road safety, change people’s viewpoints, or encourage self-belief. Getting people to change direction, change their path into the future, possibly get back on track, and change their outlook on life.
Women are prepared to risk their safety to cycle freely. The simple act of a woman riding a bicycle - even while wearing the hijab, a head covering worn in public by some Muslim women - has been controversial in Iran. This is the ongoing story of how women’s cycling in Iraq is a problem for the authorities.
The exhibition concept comprises four rooms, each with its unique theme and outcome. Explore the rooms…