Promotion for a social media run competition aimed at architects.
Entrants post selfies in front of their most admired building, or their most successful if they have been involved in its design, to Twitter with the hashtag: #InThePicture. At the end of the competition, the most liked and re-tweeted post is the winner.
Postcards featuring #InThePicture competition entry photos are sent out periodically during the Twitter competition to encourage more participation. Produced on quality materials and designed without the hard sell, the style and finish of the postcards and posters would appeal to the architects so that they might keep or collect the series.