Titled ‘Beneath the Surface’ in reference to their products and the purpose of the brochure as an insight to the company, this proposal consisted of a mono printed outer brochure, printed on translucent paper to represent looking through layers of information about ACO in the UK. Candid photos of ACO personnel are used so the subjects are relaxed; a fly-on-the-wall approach to showing life at ACO.
Bound in the centre is a more formal document detailing the divisions, products and global set-up of ACO. A trace of this document can be seen through the pages from the cover, getting more visible as the layers/pages are turned.
Something different they said, not the usual they said, don’t follow the guidelines they said…
In the end the job was hit with the guidelines and looked like all the others.